Contest culture' is a cultural phenomenon where individuals or groups engage in competitive activities like contests, competitions, or challenges. It emphasizes winning, recognition, and achievement. In this culture, winning is the ultimate goal, encouraging individuals to strive for excellence and success. Contest culture is prevalent in sports, business, education, and entertainment, playing a significant role in many societies. It has both positive and negative effects on individuals and communities.

What is Contest Culture? A Concise Definition

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