Food Brand Responsibility: Building Trust and Repairing After Crises

The food industry is obligated to uphold its brand responsibility, which involves the creation of a trustworthy and dependable food brand. This is crucial in establishing a strong corporate reputation and fostering consumer trust in the integrity, benevolence, and reliability of food companies. Even during times of food safety crises, the positive image of a responsible food brand can remain in the minds of consumers. In fact, brand responsibility can significantly impact consumers' willingness to repair trust. The more consumers perceive a food enterprise's brand responsibility, the more likely they are to be willing to restore their trust in that company.