提升企业竞争力：方法、案例及研究

摘要

企业竞争力是指企业在竞争中维持其增长性和经济效益的能力，它的形成与企业的基本结构和环境条件有关。随着市场经济的发展，企业之间的竞争程度也日趋激烈，企业竞争力的增强已成为企业发展的必然趋势，但同时也带来了更多的挑战。企业竞争力的增强不仅要求企业提升自身的技术、管理、服务水平，而且要求企业加强内部管理，提高管理效率，做好财务管理，以便为企业的可持续发展奠定坚实的基础。

本文从企业竞争力的定义出发，着重介绍了企业竞争力的提升措施，分析了企业提升竞争力的方法，如提高技术水平、改善产品质量、管理现代化、服务质量改善、财务管理等，并调查研究了北京地区某企业提升竞争力的实际情况，以期为企业提升竞争力提供参考。

**关键词：**企业竞争力；技术水平；管理现代化；服务质量

Abstract

Enterprise competitiveness refers to the ability of enterprises to maintain their growth and economic benefits in competition, and its formation is related to the basic structure and environmental conditions of enterprises. With the development of the market economy, the degree of competition among enterprises is becoming more and more intense, and the enhancement of enterprise competitiveness has become an inevitable trend for the development of enterprises, but at the same time, it has brought more challenges. The enhancement of enterprise competitiveness not only requires enterprises to improve their own technical, management and service level, but also requires enterprises to strengthen internal management, improve management efficiency and do a good job in financial management, so as to lay a solid foundation for the sustainable development of enterprises.

This paper starts from the definition of enterprise competitiveness, focuses on introducing the measures to improve enterprise competitiveness, analyzes the methods to improve enterprise competitiveness, such as improving the technical level, improving product quality, modernizing management, improving service quality, financial management and so on. It also investigates and studies the actual situation of a certain enterprise in Beijing to improve its competitiveness, so as to provide reference for the improvement of enterprise competitiveness.

Keywords: enterprise competitiveness; technical level; management modernization; service quality