Web Data: A Rich Source of Big Data Insights

Web data is any data collected from websites or other online sources. It can include data from web logs, customer reviews, user comments, social media posts, and other online sources. Web data often contains valuable insights that can be used to gain a better understanding of customer behavior, customer preferences, and market trends. Web data can be analyzed to identify customer segmentation, customer sentiment, and customer profiles. Additionally, web data can be used to improve customer experience, optimize product offerings, and better target marketing campaigns.