Web Data: A Major Source of Big Data and Its Importance in Digital Marketing

Web data is data collected from the web, such as website visitors, web page views, and other data related to the usage of a website. This type of data can be used to analyze user behavior, track trends, and gain insights into consumer preferences. Web data is becoming increasingly important in digital marketing and analytics as it can provide valuable insights into user behavior. Companies can use this data to better understand their target audience and tailor their marketing efforts accordingly.