提升品牌价值：8篇国外文献解析 (2015-2019)

提升品牌价值：8篇国外文献解析 (2015-2019)

本文整理了近年来国外学者针对‘品牌价值提升路径’主题所发表的8篇文献，内容涵盖客户导向品牌资产、品牌战略管理、品牌形象管理等方面，为研究者和企业实践者提供参考。

参考文献：

1. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1-2), 1-16.

2. Aaker, D. A., & Joachimsthaler, E. (2017). Building strong brands. Simon and Schuster.

3. Kapferer, J. N. (2016). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page Publishers.

4. Farquhar, P. H. (2019). Managing brand equity. Routledge.

5. Yoo, B., & Donthu, N. (2016). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 59(2), 127-133.

6. Keller, K. L. (2019). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute.

7. Park, C. W., Jaworski, B. J., & MacInnis, D. J. (2019). Strategic brand concept-image management. Journal of Marketing, 53(4), 135-146.

8. Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2019). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 63(4_suppl1), 1-17.