Taidou Supermarket Expands with Gasoline and Financial Services: A Market Penetration Strategy

Taidou Supermarket, one of the world's largest supermarket chains, is expanding its business by offering gasoline and financial services to customers. This is a market development strategy that belongs to the Ansoff Matrix's market penetration. The company seeks to increase sales and market share by offering new products and services to existing customers. By providing gasoline and financial services, Taidou Supermarket offers more choices and added value in the existing market to attract more customers.