Cadbury's Market Development Strategy: Conquering with Cr￨me Eggs & More

Cadbury, the renowned confectionery giant, exemplifies a successful market development strategy through its innovative product launches. Utilizing the Ansoff matrix, Cadbury strategically enters existing markets by introducing exciting new products to compete with rival brands. Their portfolio boasts iconic treats like Cr￨me Eggs, Flake, Crunchie, and Heroes, each carefully crafted to capture a larger share of the existing chocolate market. This approach, known as market development, allows Cadbury to leverage its established brand recognition and distribution channels to fuel growth by offering consumers a wider range of delectable choices.