ORC Feature Boosts Counterfeit Detection and CCR Metrics

After conducting a thorough investigation, we discovered that the increase in lift was primarily driven by the Online Return Centre (ORC) detecting approximately 20 parts per million (ppm) more defects. This was due to the introduction of a new feature which now mandates customers to specify a return reason, subsequently leading to a rise in CCR metrics. This is because we are able to identify more counterfeits through the additional context provided in complaints.