2023 SMART Target: AI Driven Digital Human's Gestures Technology for BMW

2023 SMART Target: AI Driven Digital Human's Gestures Technology

Specific: To develop and launch a new AI-driven digital human's gestures technology for BMW vehicles that enhances the driver's interaction experience by providing intuitive and natural communication.

Measurable:

• Launch the new AI-driven digital human's gestures technology in at least one BMW model by the end of 2023.
• Achieve a customer satisfaction score of at least 80% for the new technology within the first six months of launch.

Achievable:

• Conduct thorough research and development to ensure the technology meets the highest quality standards and is fully integrated with existing BMW vehicle systems.
• Collaborate with top technology partners to leverage their expertise in AI and gesture recognition to enhance the technology's accuracy and functionality.

Relevant:

• The AI-driven digital human's gestures technology aligns with BMW's brand values of innovation, sustainability, and dynamic performance.
• The technology addresses the growing demand for intuitive and natural communication between drivers and their vehicles.

Time-bound:

• Complete the development of the technology and begin testing by Q3 2023.
• Launch the technology in at least one BMW model by the end of 2023.

Key Criteria:

• The technology accurately recognizes the driver's gestures and responds intuitively.
• The technology is fully integrated with existing BMW vehicle systems.
• The technology is user-friendly and easy to learn for drivers of all ages and technical abilities.
• The technology significantly enhances the driver's interaction experience and improves overall satisfaction with the BMW brand.

Measurement:

• Customer satisfaction score
• Number of vehicles equipped with the technology
• Sales figures and revenue generated by the technology.