Top 10 Books on Old Brand Design: History, Theory, and Case Studies

This list provides a curated selection of influential books on vintage brand design, showcasing the history, principles, and impact of iconic brand identities. Each entry includes the author, title, publication, publisher, and publication year.

author: Alina Wheeler title: 'Designing Brand Identity: An Essential Guide for the Whole Branding Team' publication: John Wiley & Sons publisher: 2017
author: Steven Heller title: 'The Moderns: Midcentury American Graphic Design' publication: Abrams publisher: 2017
author: Louise Fili title: 'Elegantissima: The Design and Typography of Louise Fili' publication: Princeton Architectural Press publisher: 2012
author: Jim Heimann title: 'Logo Modernism' publication: TASCHEN publisher: 2015
author: Michael Evamy title: 'Logo: The Reference Guide to Symbols and Logotypes' publication: Laurence King Publishing publisher: 2012
author: Tony Spaeth title: 'The Power of the Logos' publication: Thames & Hudson publisher: 1996
author: Paul Rand title: 'A Designer's Art' publication: Yale University Press publisher: 1985
author: Rob Janoff title: 'Taking a Bite Out of Apple: The Creation of the Apple Logo' publication: Insight Editions publisher: 2014
author: Wally Olins title: 'The Brand Handbook' publication: Thames & Hudson publisher: 2008
author: Michael Bierut title: 'How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World' publication: Harper Design publisher: 2015