Portuguese Bank Term Deposit Campaign Data Analysis: Exploring Factors & Predictive Modeling

The dataset includes data on 45,211 clients of the bank, including their age, job type, marital status, education level, housing status, loan status, and other demographic information. It also includes information on the last contact made with the client, the outcome of the previous marketing campaign, and the current marketing campaign's success.

The goal of the marketing campaign was to get clients to subscribe to a term deposit, which is a type of savings account with a fixed term and interest rate. The dataset includes information on whether or not each client subscribed to a term deposit, as well as details on the marketing campaign's success rate overall.

The dataset is often used by researchers and data analysts to explore the factors that influence a client's decision to subscribe to a term deposit and to develop predictive models to help banks better target their marketing efforts.