Improved Product Return Feature Leads to Higher Defect Detection and Improved Customer Experience

With the introduction of a new feature, customers are now obligated to provide a return reason when returning products. This implementation has led to an increase in our Customer Complaint Resolution (CCR) metrics. The rise can be attributed to the higher number of defects detected as we now possess more contextual information from the complaints, enabling us to identify counterfeits more effectively.

The enhanced detection capabilities resulting from this improvement will aid us in recognizing patterns and implementing timely actions to safeguard the customer experience.