Return Reason Field Improves Counterfeit Detection and CCR Metrics

With the introduction of a new feature, customers are now obliged to provide a return reason when they return products. As a result, there has been a noticeable increase in the CCR (Customer Complaint Resolution) metrics. This can be attributed to the improved detection of defects, particularly an enhanced ability to identify counterfeit products, thanks to the additional contextual information obtained from the return reason field.