With the recent introduction of a new feature, customers are now obligated to provide a return reason when returning products. As a result, we have observed a significant increase in our Customer Complaint Resolution (CCR) metrics. This rise can be attributed to the higher number of defects detected, as the additional context provided through the return reason field enables us to identify more counterfeit products.

Return Reason Field: Improved Counterfeit Detection & CCR Metrics

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