酒店品牌影响顾客消费：5篇国外文献参考 (GB/T 7714 2015)

酒店品牌影响顾客消费：5篇国外文献参考 (GB/T 7714 2015)

本文根据 GB/T 7714 2015 格式，列举了 5 篇探讨酒店品牌对顾客消费影响的国外文献，涵盖品牌个性、品牌信任、品牌情感、品牌忠诚度等方面的研究。

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2. Lee, S., & Yoo, J. J. (2018). 'The impact of hotel brand image on customer loyalty: The mediating role of brand satisfaction and brand trust.' Journal of Travel & Tourism Marketing, 35(1), 1-14.

3. Choi, Y., & Han, H. (2010). 'The effect of hotel brand image on room price premium.' International Journal of Hospitality Management, 29(4), 538-546.

4. Lee, S., & Back, K. J. (2019). 'The effect of hotel brand experience on customer satisfaction and loyalty: Moderating role of brand reputation.' Journal of Travel & Tourism Marketing, 36(6), 722-735.

5. Kim, D. Y., & Kim, W. G. (2017). 'The influence of hotel brand personality on emotional attachment and brand loyalty.' Journal of Travel Research, 56(8), 1009-1022.