酒店品牌效应国外文献:基于 GB/T 7714 2015 格式

本文列举 5 篇关于酒店品牌效应的国外文献,按照 GB/T 7714 2015 格式整理,涵盖品牌资产管理、客户导向品牌资产、品牌战略管理等方面。

  1. Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Simon and Schuster.

  2. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22.

  3. Kapferer, J. N. (1992). Strategic brand management. Kogan Page Publishers.

  4. Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1-12.

  5. Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: a financial approach. Marketing Science, 12(1), 28-52.

酒店品牌效应国外文献:基于 GB/T 7714 2015 格式

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