酒店品牌影响顾客消费：5篇国外文献解析（GB/T 7714 2015）

本文根据GB/T 7714 2015标准，精选了5篇国外研究酒店品牌影响顾客消费的文献，涵盖品牌忠诚度、房价、入住率、客户满意度等方面，为酒店运营管理提供参考。

1. Chen, Y., & Xie, K. L. (2017). The impact of hotel brand on customer loyalty: A conceptual framework and empirical study. Journal of Hospitality Marketing & Management, 26(2), 119-141.

该研究提出酒店品牌对客户忠诚度的影响的理论框架，并通过实证研究验证了该框架。研究表明，酒店品牌对客户忠诚度具有显著影响，并分析了影响机制。

2. Kim, W. G., & Kim, H. B. (2017). The impact of hotel brand on room price and occupancy rate: A case study of Korean hotels. Journal of Travel & Tourism Marketing, 34(4), 503-515.

该研究以韩国酒店为例，研究酒店品牌对房价和入住率的影响。研究发现，品牌酒店的房价和入住率普遍高于非品牌酒店，并分析了品牌溢价产生的原因。

3. Wang, D., Li, X., & Liang, Y. (2017). The impact of hotel brand on customer satisfaction and loyalty: Evidence from China. Journal of Hospitality Marketing & Management, 26(2), 142-159.

该研究以中国酒店为样本，研究酒店品牌对客户满意度和忠诚度的影响。研究结果表明，品牌酒店的客户满意度和忠诚度普遍高于非品牌酒店，并分析了品牌带来的价值。

4. Choi, Y., & Mattila, A. S. (2016). The impact of hotel brand on customer loyalty: The mediating role of brand image. Journal of Hospitality & Tourism Research, 40(1), 6-23.

该研究探究了酒店品牌形象在酒店品牌对客户忠诚度影响中的中介作用。研究发现，酒店品牌形象是酒店品牌影响客户忠诚度的重要中介变量，并分析了其机制。

5. Kim, Y. J., & Kim, M. J. (2015). The impact of hotel brand on customer loyalty and word-of-mouth: A case of Korean upscale hotels. Journal of Travel & Tourism Marketing, 32(8), 1005-1020.

该研究以韩国高端酒店为例，研究酒店品牌对客户忠诚度和口碑传播的影响。研究发现，品牌酒店的客户忠诚度和口碑传播普遍高于非品牌酒店，并分析了品牌带来的价值。

参考文献：

Chen, Y., & Xie, K. L. (2017). The impact of hotel brand on customer loyalty: A conceptual framework and empirical study. Journal of Hospitality Marketing & Management, 26(2), 119-141.
Kim, W. G., & Kim, H. B. (2017). The impact of hotel brand on room price and occupancy rate: A case study of Korean hotels. Journal of Travel & Tourism Marketing, 34(4), 503-515.
Wang, D., Li, X., & Liang, Y. (2017). The impact of hotel brand on customer satisfaction and loyalty: Evidence from China. Journal of Hospitality Marketing & Management, 26(2), 142-159.
Choi, Y., & Mattila, A. S. (2016). The impact of hotel brand on customer loyalty: The mediating role of brand image. Journal of Hospitality & Tourism Research, 40(1), 6-23.
Kim, Y. J., & Kim, M. J. (2015). The impact of hotel brand on customer loyalty and word-of-mouth: A case of Korean upscale hotels. Journal of Travel & Tourism Marketing, 32(8), 1005-1020.