Optimizing Profitability in the New Retail Era: A Case Study of Yijiuyiuyi Co., Ltd.

With the rapid development of the economy, technology, and corresponding policies, particularly the application of internet technology, the traditional retail industry has been significantly impacted, giving rise to the new retail industry. Yijiuyiuyi Co., Ltd., as a leading enterprise in the sales of alcoholic beverages, boasts a promising development trajectory but faces challenges in improving profitability. An enterprise's ability to achieve profitability is closely tied to its profit model. This paper aims to utilize case analysis and comparative analysis to examine the constituent elements of Yijiuyiuyi's profit model, identifying issues such as relatively single profit points, imbalanced profit sources, and weakening profit barriers. In response to these challenges, we propose corresponding optimization and improvement strategies, integrating the principles of the new retail model.