Social Media Impact on Consumer Purchase Intention: Trust as a Mediator
Liu, Y., Li, Y., & Wang, X. (2019). 'The impact of social media on consumer purchase intention: The mediating role of consumer trust.' Journal of Promotion Management, 25(1), 84-105. https://doi.org/10.1080/10696679.2018.1534070
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APA Style: Liu, Y., Li, Y., & Wang, X. (2019). 'The impact of social media on consumer purchase intention: The mediating role of consumer trust.' Journal of Promotion Management, 25(1), 84-105. https://doi.org/10.1080/10696679.2018.1534070
MLA Style: Liu, Yi, et al. "The Impact of Social Media on Consumer Purchase Intention: The Mediating Role of Consumer Trust." Journal of Promotion Management, vol. 25, no. 1, 2019, pp. 84-105, doi:10.1080/10696679.2018.1534070.
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