Is the Business Model a Useful Strategic Concept? A Review of Research

The article 'Is the Business Model a Useful Strategic Concept? Conceptual, Theoretical and Empirical Insights' by Morris, Michael, Schindehutte, Minet, Richardson, James, and Allen Jeffery, published in the Journal of Small Business Strategy in 2019, is a valuable resource for understanding the role of the business model in strategic planning. It provides a comprehensive analysis of the concept, examining its theoretical foundations and empirical evidence. The authors delve into the various perspectives on business models, exploring their application in different contexts. The article concludes by offering insights into the practical implications of adopting a business model approach to strategy development.