TikTok Hashtag Challenge Campaign - Predicted Outcome & Impact on Sales

Party B undertakes to ensure accomplishment of and/or breakthrough in the yearly sales target in a faithful, active and responsible manner. 3.1.1 Party B undertakes to realize the yearly sales should be no less than $414.86 million, and yearly sales growth should be no less than 11%. 3.1.2 Party B undertakes to realize the yearly revenue should be no less than $13.36 million, and yearly revenue growth should be no less than 16%. 3.1.3 Party B undertakes to increase brand awareness to 50% and increase brand reputation to 40%. 3.1.4 Party B undertakes to bring the share of the high end Ref&WM products that could be listed as the appendix if necessary of total amount no less than 59%. 3.1.5 Party B undertakes to realize the yearly fan of SNS platform including Facebook,Instagram,Youtube,LINE should be no less than 100,000 while the yearly fan growth rate should be no less than 25%;

the yearly fan of Instagram platform should be no less than 54,277 while the yearly fan growth rate should be no less than 43%;

the yearly fan of Youtube platform should be no less than 2,130 while the yearly fan growth rate should be no less than 72%. 3.1.6 Party B undertakes to complete and report key projects such as TVCM and new product of Ref&WM. 3.1.7 Party B undertakes to launch a TikTok hashtag challenge campaign that will result in a total impression (HTC+Topview+R&F) of 80,000,000 and a total engagement of 3,000,000. This campaign is expected to contribute to the increase in brand awareness and reputation, as well as the achievement of the yearly sales and revenue targets.