Market Orientation Evaluation: A Selection of Recent International Research

Market Orientation Evaluation: A Selection of Recent International Research

This curated list provides five recent international research papers focusing on the topic of market orientation evaluation. Each paper explores various aspects of this key concept, drawing insights from diverse academic fields.

1. Kuo, Y. F., Wu, C. M., & Deng, W. J. (2018). 'The effects of market orientation and entrepreneurial orientation on innovation: The role of ambidextrous innovation.' Journal of Business Research, 89, 380-389.

2. Siguaw, J. A., & Simpson, P. M. (2018). 'Market orientation and firm performance: A meta-analysis.' Journal of Business Research, 88, 72-79.

3. Krasnikov, A., Mishra, S., & Orozco, D. (2017). 'Market orientation and performance: A meta-analysis of empirical studies.' Journal of Academy of Marketing Science, 45(6), 939-959.

4. Bhuian, S. N., & Menguc, B. (2016). 'Market orientation and innovation: A review and synthesis.' European Journal of Innovation Management, 19(1), 8-31.

5. Li, X., & Chen, Y. (2015). 'The impact of market orientation on new product performance: A meta-analysis.' Journal of Business Research, 68(11), 2436-2444.