5篇国外市场定位相关文献推荐 (2014-2016)

5篇国外市场定位相关文献推荐 (2014-2016)

本文精选5篇近5年发表的国外市场定位相关文献，涵盖品牌定义、资源基础理论、品牌关系谱、蓝海战略等重要概念，助您深入了解市场定位理论与实践。

1. De Chernatony, L., & Dall'Olmo Riley, F. (2014). Defining a' brand': Beyond the literature with experts' interpretations. Journal of Marketing Management, 30(11-12), 1179-1210.

2. Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42(1), 1-21.

3. Aaker, D. A., & Joachimsthaler, E. (2015). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review, 57(2), 118-136.

4. Kim, W. C., & Mauborgne, R. (2015). Blue ocean leadership. Harvard Business Review, 93(5), 60-72.

5. Kotler, P., & Keller, K. L. (2016). Marketing management. Pearson Education Limited.