TY - JOURAU - Pollay RichardPY - 20120518SP - 71EP - 92T1 - Measuring the Cultural Values Manifest in AdvertisingVL - 6DO - 10108001633392198310505333JO - Current Issues and Research in Adver
Pollay, R. (2012). Measuring the Cultural Values Manifest in Advertising. Current Issues and Research in Advertising, 6, 71-92. doi:10.1080/01633392.1983.10505333
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