感知价值对行为意向的影响已经在许多研究中得到了探讨。以下是一些与该主题相关的引用文献:

  1. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.

  2. Bhattacherjee, A. (2001). Understanding information systems continuance: An expectation-confirmation model. MIS Quarterly, 25(3), 351-370.

  3. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.

  4. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.

  5. Kim, J., & Lennon, S. J. (2013). E-commerce adoption and gender: A study of perceived risk and perceived benefits. Journal of Business Research, 66(7), 888-894.

  6. Moon, J. W., & Kim, Y. G. (2001). Extending the TAM for a world-wide-web context. Information & Management, 38(4), 217-230.

这些文献提供了关于感知价值对行为意向的影响的理论模型和实证研究结果。这些研究表明,感知价值可以显著影响个体对某项行为的意向和决策

感知价值对行为意向的影响引用文献

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