降重摘要：我国经济正在快速发展中而一个处于经济中心的特殊群体——大学生也在因此而越来越收到关注。大学生本身的身份与年龄就十分独特他们的消费行为和心理都和其他的各个群体都是大不相同的。首先他们需要进行消费的方式方法比其他群体多；其次消费是离不开个人的经济水准的因此他们的消费力度也因此受到了很大的限制。大学生普遍存在超前的消费观念和有限的消费能力这对他们的消费产生了巨大的影响。由此看来对大学生的经济和

Abstract: China's economy is rapidly developing, and a special group in the economic center, college students, is receiving increasing attention as a result. College students have unique identities and ages, and their consumption behavior and psychology are very different from other groups. Firstly, they have more ways and methods of consumption than other groups. Secondly, consumption is closely related to their personal economic level, so their consumption power is greatly limited. College students generally have advanced consumption concepts and limited consumption capabilities, which greatly affect their consumption. Therefore, it is becoming increasingly important to pay attention to the economic and consumption direction of college students, observe their consumption methods, and guide their consumption concepts in the correct direction, so that their consumption can become healthier. This survey focuses on the characteristics of college students' consumption behavior in Toubao Village, Liandu District, Lishui City, Zhejiang Province, and presents the survey results.

Keywords: college students, monthly consumption, consumption factors, consumption concept