After conducting a thorough investigation, we discovered that the increase in lift was primarily driven by the Online Return Centre (ORC) detecting approximately 20 parts per million (ppm) more defects, as the introduction of a new feature now mandates customers to specify a return reason, subsequently leading to a rise in CCR metrics due to the improved ability to identify counterfeits through the additional context provided in complaints.

Can you fine tune and refine this into one sentenceAfter deep dived we found the lift were driven by 1 increase in detection from Online Return Centre ORC ~20ppm with a new feature launch customers ar

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