修改Let me briefly talk about the basic situation of the Argentine market and the Uruguay market This report is roughly divided into three parts First lets take a look at the data part In July and Augus

Let me provide a brief overview of the Argentine and Uruguay markets. This report is divided into three parts. Firstly, let's look at the data. In July and August, Argentina and Uruguay shipped a total of approximately US$800,000 worth of goods. The remaining orders amount to around US$500,000, with the possibility of shipping the Uruguay order in September if the goods can be produced on time. In July, Uruguay's data was 0 due to an order placed by a former colleague for an 8W SSD, which was shipped by sea and arrived at the port at the end of July. The overall market price dropped significantly during this period, leading to high inventory levels. However, promotional activities have helped to reduce the inventory by the end of August. Gelirox has already placed orders worth around US$100,000. Argentina's August data was 0 due to political risks in the country. The need to repay the International Monetary Fund's high US dollar foreign debt resulted in a shortage of foreign exchange in the national treasury. Payment dates for all issued orders were extended by 50 to 60 days, causing overdue problems for distributors. Additionally, the upcoming general election in Argentina in October, with the possibility of a switch from the left to the far right, has created overall economic instability. SELL OUT data in August reached its lowest point in the past two years, down 80% from July. The main orders in July and August were for SSD, RAM, TF CARD, and USB, with memory modules accounting for over 50% and SSDs representing 28%. The proportion of TF CARD and USB has significantly increased compared to the first quarter, accounting for nearly 20% of total orders. Looking specifically at SSDs, PICE 3.0 and PCIE 4.0 account for nearly 30%, while large-capacity SATA represents almost 70%. The trend of PCIE replacing small capacity SSDs and large capacity SSDs is evident. In terms of memory modules, U10 and U100 GAMING series memory modules account for over 50%, U1 accounts for 44%, and S1 accounts for a smaller proportion. The second part of the report focuses on the analysis of the Argentine and Uruguay markets. In Argentina, large IT distributors dominate the overall market, while a collaboration agreement has been reached with AIR SRL for PC installers. PC BOX, a local PC brand, belongs to the distributor GRUPO NÚCLEO, and collaboration possibilities are being explored. The shift to online shopping in Argentina and Uruguay due to the pandemic has made the promotion of online retail channels a top priority. Negotiations with MEXX/POLYTECH, the two largest local IT online retailers, have taken place, and discussions with GELIROX on promoting HIKSEMI in MERCADO LIBRE are ongoing. In terms of surveillance SSD and TF CARD, SECURITY ONE, the largest security distributor in Argentina, has agreed to cooperate exclusively. Efforts are being made to collaborate with Hikvision's largest security distributor in Uruguay. The import situation of each product line in the Argentine and Uruguayan markets has been analyzed. The current market share of SSD in Uruguay is about 10%, while USB and memory module market shares are lower than expected, especially for USB, which has significant market potential. The focus of promotion in the second half of the year will be on the Uruguayan market, taking advantage of the price increase of Kingston to promote PCIE 3.0 and 4.0. The report outlines three main areas of focus for product promotion in the second half of the year. Firstly, the promotion of high-value gaming products, as the GAMING market in Argentina shows promise. Secondly, the replacement of HDDs with SSDs, with the V300x offering advantages in terms of performance and price compared to WD PURPLE. Thirdly, the promotion of online retail channels, with a particular focus on external SSDs. The main competitors in the Argentinean market are KINGSTON/ADATA/PNY and PATRIOT, while KINGSTON is the main competitor in Uruguay. Incentive initiatives for product managers (PMs) can be implemented to appreciate their role in overall brand promotion and sales. The political and economic instability resulting from the Argentinean elections may impact import policies, and a right-wing government in the future could negatively affect the import of Chinese brands. The repayment of Argentina's U.S. dollar debt to the International Monetary Fund means no shipments can be made until November, leading to poor import expectations from distributors. The depreciation of the local peso has also contributed to lower SELL OUT data in August. The focus in the second half of FY23 and FY24 will be on brand switching. Actions will include increasing brand exposure on local IT websites, building the Argentina INS social media presence, collaborating with relevant influencers, and launching the HIKSEMI Spanish official website.