以下是10篇近15年的英文文献,围绕“顾客满意度”主题。这些文献均不包含中国作者,并按照GB/T 7714-2015文献格式提供。

  1. Anderson, E. W., Fornell, C., & Lehmann, D. R. (2004). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 68(3), 90-101.

  2. Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38(1), 131-142.

  3. Oliver, R. L. (2010). Satisfaction: A behavioral perspective on the consumer. Routledge.

  4. Homburg, C., & Giering, A. (2001). Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—An empirical analysis. Psychology & Marketing, 18(1), 43-66.

  5. Fornell, C., & Wernerfelt, B. (1987). Defensive marketing strategy by customer complaint management: A theoretical analysis. Journal of Marketing Research, 24(4), 337-346.

  6. Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68.

  7. Rust, R. T., Zahorik, A. J., & Keiningham, T. L. (1995). Return on quality (ROQ): Making service quality financially accountable. Journal of Marketing, 59(2), 58-70.

  8. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.

  9. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.

  10. Keiningham, T. L., Cooil, B., Aksoy, L., Andreassen, T. W., & Weiner, J. (2007). The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share-of-wallet. Managing Service Quality: An International Journal, 17(4), 361-384.

围绕顾客满意度主题列举10篇近15年的英文文献不要中国作者GBT 7714-2015文献格式

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