発売前の記者発表でメディア向け新商品発表会と、販売店向けの店頭展示提案を同時開催した。 これにより発売日前の時点で我々が提案するプランでの店頭導入商談が決定した。発売直後の報道では約24億円の広告換算効果があった 我々のベストパートナーであるビックカメラではマグネットカバーの期間限定プレゼントキャンペーンを実施してくれた。 キャンペーン終了後でも、冷蔵庫購入時に約10のマグネットカバー同時購入実績

We held a media presentation and a store display proposal for the new product simultaneously before its release. As a result, we secured negotiations for in-store introduction based on our proposed plan prior to the release date. (There was an advertising equivalent effect of approximately 240 million yen in the immediate post-release coverage.) Our trusted partner, Bic Camera, conducted a limited-time promotion of offering magnet covers as gifts. Even after the campaign ended, we verified that there was a purchase record of approximately 10% of magnet covers when purchasing refrigerators. In the autumn of this year, we plan to open a temporary "Haier Cafe" in Tokyo's Roppongi area to promote the evolution of magnet sheets' designs. This will expand the display from in-store to outside the store, increasing user touchpoints. Additionally, the cafe will invite two renowned designers as guests to exhibit magnet sheets they have designed.