TikTok owes its phenomenal success to a host of canny choices They feature easy-to-use video with creation tools that blur the line between creator and consumer Their vast library of licensed music al

Phenomenal - highly impressive or extraordinary
Canny - shrewd, astute, or clever
Easy-to-use - user-friendly or simple to operate
Creation tools - software or applications used for producing content or media
Blur - to make unclear or indistinct
Consumer - a person who uses or buys goods or services
Vast - very large or extensive
Licensed - authorized or approved by a legal authority
Soundtrack - a musical accompaniment to a film or video
Copyright strikes - legal action taken against unauthorized use of copyrighted material
Billion-dollar - valued at or costing billions of dollars
Advertising campaign - a series of advertisements or promotional activities aimed at increasing brand awareness or sales
New users - people who have recently signed up or joined a platform or service
Zuckerberg - refers to Mark Zuckerberg, the founder and CEO of Facebook