Qualitative Research是什么

Qualitative research is a research method that aims to understand and interpret social phenomena by exploring people's subjective experiences, beliefs, attitudes, and behaviors. It focuses on gaining in-depth insights and understanding of individuals' perspectives, motivations, and context. This type of research often involves methods such as interviews, observations, focus groups, and analysis of texts or documents. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research emphasizes capturing rich and descriptive data to explore complex social phenomena