品牌标准色一般不超过3种这样能提升品牌色彩的醒目度与识别度。但随之带来 的问题是由于应用性设计涉足项目广泛单靠简单几款标准色显然无法适应广告推广、 产品包装、企业宣传等多重设计对色彩的需要。在视觉效果上有时会表现出单调、乏味 因此需要扩充品牌用色即引入辅助色系用色倾向单纯一般为一至两种套色色彩成分简单多为纯色具有较高的 明视度

Brand standard colors generally do not exceed 3 colors, which can enhance the visibility and recognition of the brand. However, this brings the problem that, due to the wide range of applications in design, relying solely on a few standard colors is obviously not sufficient to meet the color needs of advertising promotion, product packaging, corporate advertising, and other multiple designs. In terms of visual effects, it may appear monotonous and dull at times, so there is a need to expand the color palette by introducing auxiliary color schemes.

The color preference is simple, usually consisting of one or two complementary colors. The color composition is simple, often pure colors, and has a high level of visibility