帮我把下面这段话翻译成英文本文查阅了大量的资料后运用问卷调查法、文献分析法、对比分析法结合4P营销理论、STP理论以及对国内外研究现状做梳理为本文提供了研究的理论依据。运用PEST、SWOT等分析工具对博远大众的营销策略现状做了分析和阐述。最后在调查数据和理论分析的基础上结合STP分析确定了目标市场和市场定位针对燃油汽车和电动汽车的营销策略提出了改进建议如：整体上都需要进行品牌建设和推广、建立产品

After consulting a large amount of information, this article employs survey method, literature analysis method, and comparative analysis method, combined with the 4P marketing theory, STP theory, and a review of the current domestic and foreign research, to provide a theoretical basis for the research. By using analysis tools such as PEST and SWOT, the marketing strategy of BoYuan Volkswagen was analyzed and explained. Based on the survey data and theoretical analysis, the target market and market positioning were determined through STP analysis, and improvement suggestions were proposed for the marketing strategies of both fuel and electric vehicles, such as overall brand building and promotion, establishing product differentiation, price competition, and improving the competitiveness of low-end models. Further segmentation emphasizes the completeness of the vehicle models and driving experience for fuel vehicles and the more favorable prices compared to electric vehicles of the same level, while emphasizing the green and low-cost driving advantages of electric vehicles and their cutting-edge technology. It is expected that this research can provide some reference and inspiration for BoYuan Volkswagen and similar enterprises in understanding and formulating marketing strategies