问卷数据信度：3篇国外文献概述

问卷数据信度：3篇国外文献概述

本文围绕'问卷数据信度'主题，列举3篇国外学者发表的文献，为研究者提供参考。文献按照GB/T 7714-2015标准给出引用格式：

1. Bagozzi, R. P., & Yi, Y. (1991). Multitrait-multimethod matrices in consumer research. Journal of consumer research, 17(4), 426-439.

2. Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 16(1), 64-73.

3. Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.