KFC Crazy Thursday: A Successful Promotion Boosting Customer Satisfaction and Loyalty

KFC's Crazy Thursday promotion, held every Thursday, offers special discounts on products like fried chicken, burgers, and drinks. This promotional event, launched by KFC, attracts many customers to enjoy the delicious food. A recent survey, utilizing a questionnaire survey method and statistical analysis, found that the promotion significantly improves consumer satisfaction and loyalty. The survey gathered data on consumers' awareness and satisfaction with KFC's Crazy Thursday. Analysis of the collected data, including calculations of the mean, standard deviation, and correlation coefficient, revealed a positive correlation between participation in the promotion and increased satisfaction and loyalty. Based on these findings, it is recommended that KFC increase promotion of Crazy Thursday to attract even more consumers and maximize the impact of this successful campaign.