AI-Driven Innovation: A Two-Phase Model for Dynamic Product Development

AI facilitates the innovation process by dividing it into two stages. First, innovators generate design ideas for new products through a human-intensive phase. Then, AI assists in developing tailored solutions for users using algorithms. The second phase is cost-effective and time-efficient, enabling the creation of immediate solutions for individual users. This feedback loop between users and innovators generates valuable data and innovation resources, eliminating the need for a physical product to mediate between design and use. As a result, the innovation system can communicate dynamically, allowing for incremental and updated improvements.