AI-Powered Two-Phase Innovation: From Mass Production to Personalized Solutions

AI enables a two-phase innovation process, replacing the traditional human-intensive approach. In the first phase, innovators generate design ideas for new products based on market feedback. In the second phase, AI algorithms support the development of tailored solutions for individual users. This phase is efficient and cost-effective, allowing for immediate customization. The user's feedback becomes a valuable resource for further innovation, eliminating the need for a product as an intermediary between design and use. This facilitates incremental, updated, and dynamic communication within the innovation system.