You are writing a service auditing report for The Ritza-Carlton Hotel Shanghai Pudong Now I need you to write an introduction for this report for about 400 words In the introduction part you need to i

Introduction

The purpose of this report is to audit the service quality of The Ritz-Carlton Hotel Shanghai Pudong, one of the most prestigious hotels in China. The report will assess the hotel's service based on various dimensions, including experience, process, performance, consumer vs. business, people processes, mental stimuli, possession processing, information processing, low contact vs. high contact, and others. The report will also identify the target market of the hotel and how it positioned itself in the market, as well as its core service product. Finally, the report will evaluate the type of service provided by The Ritz-Carlton Hotel Shanghai Pudong, whether it is a high or low contact service firm.

Service Categorization

The Ritz-Carlton Hotel Shanghai Pudong provides a high-end, luxury service that is primarily experience-based. The hotel offers a wide range of services designed to provide guests with a unique and unforgettable experience. It is a high-contact service firm, where the interaction between the guests and the hotel staff is essential to the quality of service.

Target Market and Positioning

The Ritz-Carlton Hotel Shanghai Pudong caters to a high-end, luxury market that values exceptional service and experiences. Its target market includes affluent travelers, business executives, and celebrities who seek the best possible service and amenities. The hotel positions itself as a premium luxury hotel that provides personalized service, exceptional amenities, and a unique experience to its guests. Its determinant attributes include location, brand reputation, service quality, room quality, and amenities.

Core Service Product

The core service product of The Ritz-Carlton Hotel Shanghai Pudong is its exceptional service quality. The hotel provides a wide range of services, including accommodation, dining, spa, fitness, and event planning, among others. Its flower of service model includes core services, facilitating services, and enhancing services. The core services include accommodation, dining, and spa services, while the facilitating services include housekeeping, maintenance, and security services. The enhancing services include personalized service, event planning, and transportation services.

Type of Service

The Ritz-Carlton Hotel Shanghai Pudong is a high-contact service firm that provides personalized service to its guests. The hotel staff is highly trained and skilled in providing exceptional service, which is essential to the quality of service provided by the hotel. The hotel's service is characterized by its attention to detail, responsiveness, and empathy towards its guests.

In conclusion, The Ritz-Carlton Hotel Shanghai Pudong is a high-end, luxury hotel that provides exceptional service to its guests. The hotel's service is primarily experience-based, and it is a high-contact service firm. The hotel's target market includes affluent travelers, business executives, and celebrities, and its determinant attributes include location, brand reputation, service quality, room quality, and amenities. The core service product of the hotel is its exceptional service quality, which is characterized by attention to detail, responsiveness, and empathy towards its guests