Qantas Qantas Strategic Management Report English originalA Case Study Report of Qantas AirlinesExecutive Summary In this report the author makes a case study of Qantas Airways analyzes the external a

1 Introduction 1.1 Background of Qantas Airways 1.2 Purpose and Scope of the report 1.3 Methodology

2 External Environment Analysis 2.1 PESTEL Analysis 2.2 Porter’s Five Forces Analysis

3 Internal Environment Analysis 3.1 Value Chain Analysis 3.2 SWOT Analysis

4 Development Issues of Qantas Airways 4.1 Economic Crisis 4.2 Decline in Corporate Credit Rating 4.3 Industrial Disputes

5 Practical Recommendations for Qantas Airways 5.1 Strengthening Cooperation and Coordination with Other Airline Companies 5.2 Business Expansion in Asia and Europe Markets 5.3 Implementation of Better Human Resource Management 5.4 Reducing Operation Costs

6 Conclusion

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