Clothing market research report in EnglishMarketing Research 1 Research Purpose Now more and more people pay attention to appearance people demand for clothing and selection is not only related to th

ple with a monthly income of less than 2000 RMB, accounting for 27.1% of the total; there are 23 people with a monthly income of 2000-4000 RMB, accounting for 32.9% of the total; there are 16 people with a monthly income of 4000-6000 RMB, accounting for 22.9% of the total; there are 9 people with a monthly income of more than 6000 RMB, accounting for 12.9% of the total; there are 3 people who did not disclose their monthly income, accounting for 4.3% of the total.

3. Research Results: (1) Clothing consumption behavior: The survey shows that most people buy clothes once a month, and the most popular shopping places are online shopping and department stores. The main factors that influence clothing purchase are quality, price, style and brand. (2) Clothing preference: the survey shows that young people prefer fashionable and trendy clothing, while middle-aged people prefer comfortable and practical clothing. (3) Clothing brand awareness: the survey shows that most people have a certain degree of brand awareness, and they tend to choose well-known brands when buying clothes. (4) Clothing consumption habits: the survey shows that most people will consider the season and occasion when buying clothes, and they tend to buy clothes that can be worn for multiple occasions.

4. Conclusion: The survey results show that people's clothing consumption behavior, preference, brand awareness and consumption habits are different based on their age, income and occupation. Therefore, clothing companies need to develop different marketing strategies to meet the needs and preferences of different consumer groups