E-Commerce Syllabus English MaterialSyllabus of Electronic Commerce Course Tittle 1E-commerce Case Analysis 2Introduction to Electronic Commerce 3Management Information System 4Business Database Appli

d Marketing in the Digital Age - Introduction to E-commerce - Digital Marketing - Online Consumer Behavior Chapter Two The E-commerce Environment - Business Models - Infrastructure and Standards - Legal and Ethical Issues - Payment Systems Chapter Three E-commerce Applications - B2C and B2B E-commerce - Mobile Commerce - Social Commerce - E-commerce Marketing Strategies Chapter Four E-commerce Technologies - Web Development and Management - Electronic Payment Systems - Security Technologies - Supply Chain Management

Prerequisite: Basic knowledge of marketing and computer skills

Five Teaching Methods and Schedule Lectures, discussions, case studies, and hands-on practice will be used in this course. The schedule will be as follows:

Week 1-2: Introduction to E-commerce and Digital Marketing Week 3-4: The E-commerce Environment and Business Models Week 5-6: Infrastructure and Standards, Legal and Ethical Issues Week 7-8: Payment Systems, B2C and B2B E-commerce Week 9-10: Mobile Commerce, Social Commerce, E-commerce Marketing Strategies Week 11-12: Web Development and Management, Electronic Payment Systems Week 13-14: Security Technologies, Supply Chain Management Week 15: Final Exam Review

Six Evaluation Methods and Grading Policy The evaluation methods for this course will be based on the following:

Final Exam: 80% Routine Participation: 20%

Grading Policy: A: 90-100% B+: 85-89% B: 80-84% C+: 75-79% C: 70-74% D+: 65-69% D: 60-64% F: Below 60%

Seven References E-commerce: Business, Technology, Society by Kenneth C. Laudon and Carol Guercio Traver E-commerce Essentials by Kenneth C. Laudon and Carol Guercio Traver Electronic Commerce 2018: A Managerial and Social Networks Perspective by Efraim Turban, David King, and Judy Lang E-commerce 2019: Business, Technology, Society by Kenneth C. Laudon and Carol Guercio Traver E-commerce: An Introduction by Amir Manzoo