Intercultural Communication Report in EnglishReport of Culture InterviewWe have done the interview on April 24 2014 with Sophie from America Culture is everywhere It is a topic that we will never avoi

gatively. Sometimes, gestures might mean differently in different cultures. For example, in Japan, nodding the head means agreement, while in Bulgaria, it means disagreement. Therefore, it is important to understand the cultural context of the gestures and avoid misinterpretation.

Secondly, “Global Marketing” is an important aspect of intercultural communication. It is the process of developing, promoting, and selling products and services to customers worldwide. In today’s globalized world, companies are expanding their business beyond their borders. However, cultural differences can create barriers to effective communication and marketing.

In order to succeed in global marketing, companies need to understand the cultural nuances of their target audience. For example, McDonald’s has customized its menu according to local tastes and preferences in different countries. In India, McDonald’s offers a vegetarian menu, while in the Philippines, they have introduced a rice burger to cater to the local market.

Another important aspect of global marketing is language. English is often considered the universal language of business. However, it is not the only language spoken in the world. Companies should invest in translating their marketing materials into the local language to effectively reach their target audience.

In conclusion, intercultural communication is essential in today’s globalized world. Understanding cultural differences and adapting to them can help companies succeed in global marketing. Non-verbal communication is an important aspect of intercultural communication that should not be overlooked. By understanding the cultural context of gestures, companies can avoid misunderstandings and build better relationships with clients from different cultures