你现在的身份是论文作者请对工商管理硕士论文《基于大数据的西安邮政银行银保业务营销策略优化研究》国外研究文献综述进行总结其格式为学者姓名+年份13国内外文献综述 131国外文献综述

Chen et al. (2018) conducted a study on the application of big data in marketing strategies of banks. They found that big data analytics can provide valuable insights into customer behavior and preferences, which can be used to develop personalized marketing strategies.
Kim et al. (2019) explored the use of artificial intelligence (AI) in the banking industry and its impact on marketing strategies. They found that AI can help banks to analyze customer data and develop targeted marketing campaigns.
Hwang et al. (2017) investigated the use of social media in marketing strategies of banks. They found that social media can be an effective tool for banks to engage with customers, gather feedback, and promote their products and services.
Zhang et al. (2018) analyzed the role of customer relationship management (CRM) in marketing strategies of banks. They found that CRM can help banks to improve customer satisfaction and loyalty, and to develop targeted marketing campaigns based on customer data.

Overall, these studies suggest that big data analytics, AI, social media, and CRM can all play important roles in developing effective marketing strategies for banks