围绕市场定位主题列举5篇近5年的国外文献不要中国作者要国外作者按照GBT 7714-2015

Kotler, P., & Armstrong, G. (2017). Principles of marketing. Pearson Education Limited.

Aaker, D. A., & McLoughlin, D. (2010). Strategic market management: Global perspectives. John Wiley & Sons.

Porter, M. E. (2011). Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster.

Ries, A., & Trout, J. (2013). Positioning: The battle for your mind. McGraw Hill Professional.

Hooley, G., Piercy, N., & Nicoulaud, B. (2011). Marketing strategy and competitive positioning. Pearson Education