围绕市场定位评价主题列举5篇近5年的国外文献不要中国作者要国外作者按照GBT 7714-2015
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- Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42(1), 1-21.
- Kabadayi, S., & Price, L. L. (2014). Consumer–brand identification revisited: An integrative framework. Journal of Business Research, 67(7), 1259-1269.
- Lee, Y. H., & Back, K. J. (2016). The effect of celebrity endorsement on consumers’ brand attitude and purchase intention. Journal of the Academy of Marketing Science, 44(2), 218-238.
- Kim, S. H., & Kim, S. Y. (2015). The role of social media in enhancing hotel customer loyalty: An empirical study. Computers in Human Behavior, 46, 164-175
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