Cadbury's Product Development Strategy: Using the Ansoff Matrix

Cadbury's launch of new products under the names of Creme Eggs, Flake, Crunchie, and Heroes to compete with existing rival brands is an example of a product development strategy in the Ansoff Matrix. This strategy involves introducing new products to existing markets.

Cadbury is already an established player in the chocolate industry, and by launching new products, they are aiming to increase their market share and revenue. The new products are variations of their existing products, which will appeal to customers who are looking for something different or new.

By using this strategy, Cadbury is also leveraging its existing brand reputation and customer base. Customers who are loyal to Cadbury's existing products are more likely to try their new offerings, thereby increasing their sales and market share.

Overall, the product development strategy is a low-risk approach that allows companies to leverage their existing strengths while expanding their product offerings. In this case, Cadbury is aiming to increase its market share and revenue by introducing new products to its existing customer base.