Navigating the Global Landscape: Essential Readings on Multinational Enterprises

This selection of five impactful research articles, published since 2000, offers valuable insights into the complexities of multinational enterprises (MNEs). From competitive advantage to hybrid entry models, these studies provide a foundation for understanding the challenges and opportunities of operating in a globalized world.

1. Building Competitive Advantage Through People

Authors: Bartlett, C. A., & Ghoshal, S.* Year: 2003* Journal: MIT Sloan Management Review* Volume/Issue: 44(2)* Pages: 34-41

This article explores how MNEs can leverage their human capital to gain a competitive edge in the global market.

2. Location and the Multinational Enterprise: A Neglected Factor?

Author: Dunning, J. H.* Year: 2006* Journal: Journal of International Business Studies* Volume/Issue: 37(2)* Pages: 138-152

Dunning examines the critical role of location strategy in the success of MNEs, emphasizing its often-overlooked significance.

3. The Impact of Culture on the Strategy of Multinational Enterprises: Does National Origin Affect Ownership Decisions?

Author: Grosse, R.* Year: 2008* Journal: Journal of International Business Studies* Volume/Issue: 39(3)* Pages: 485-507

This study investigates how cultural differences influence the strategic decisions of MNEs, specifically focusing on ownership preferences.

4. A Regional Solution to the Strategy and Structure of Multinationals

Authors: Rugman, A. M., & Verbeke, A.* Year: 2008* Journal: Journal of International Business Studies* Volume/Issue: 39(2)* Pages: 223-240

Rugman and Verbeke propose a regional approach to MNE strategy and structure, challenging traditional global models.

5. Hybrid Entry Mode, Learning, and Performance: Evidence from Swedish Firms

Authors: Yamin, M., & Forsgren, M.* Year: 2010* Journal: Journal of International Business Studies* Volume/Issue: 41(3)* Pages: 1473-1496

This research examines the effectiveness of hybrid entry modes for MNEs, drawing on evidence from Swedish companies.

This list provides a starting point for further research into the dynamic field of international business. By exploring these and other relevant studies, readers can gain a comprehensive understanding of the complexities and opportunities facing MNEs in today's globalized economy.