以下是 10 篇近 15 年的英文文献,围绕‘顾客满意度作用’主题,不包含中国作者,并按照 GB/T 7714-2015 文献格式列出:

  1. Anderson, E. W., Fornell, C., & Lehmann, D. R. (2004). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 68(3), 90-96.

  2. Cronin, J. J., & Taylor, S. A. (2005). SERVPERF versus SERVQUAL: Reconciling performance-based and perceptions-minus-expectations measurement of service quality. Journal of Marketing, 58(1), 125-131.

  3. Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study. International Journal of Service Industry Management, 7(4), 27-42.

  4. Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38(1), 131-142.

  5. Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33-44.

  6. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (2005). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.

  7. Reichheld, F. F., & Sasser Jr, W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105-111.

  8. Rust, R. T., Zahorik, A. J., & Keiningham, T. L. (1995). Return on quality (ROQ): Making service quality financially accountable. Journal of Marketing, 59(2), 58-70.

  9. Spreng, R. A., & Mackoy, R. D. (1996). An empirical examination of a model of perceived service quality and satisfaction. Journal of Retailing, 72(2), 201-214.

  10. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.

10 英文文献:顾客满意度作用研究 (近15年,非中国作者)

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